Note: This is not me "tooting my own horn"--I'm just sharing what I've learned! When I launched my first book--In the Days: A Tale of the Forgotten Continent--I had one goal in mind: get that first book out there, no matter what! When I received the final formatted copy of the book from my editor, I believe I waited all of 30 minutes before uploading the file to Amazon for publishing. A few days later, I had my first book launch. Hooray! Excitement all around! How did the book launch go? Not as good as I had hoped. I rushed that book launch, with hardly any time to prepare for the release. With Blade of the Destroyer, I learned that I need to think ahead and be prepared. Back in November 2014, when I finished the book and had it professionally edited, I could have launched right away. But because of what I learned from the earlier book launch, I set a much later goal: March 2015. In that 4 month interim, I:
- Reached out to people for reviews
- Contacted sites for guest posts
- Tried to expand my network and make new friends
- I have about 60 author interviews/guest posts/book reviews being posted as part of a blog tout running between August 18th and September 25th. I've currently written about 35 of them.
- I have roughly 100 to 150 people reading the book and preparing to post (hopefully awesome) reviews before, on, or around the launch date of August 21st.
- I have a countdown going on social media letting people know how many days are left until the book is released (we're currently at 18).
- I have a list of fellow authors (20 to 30) who will either offer a book as a giveaway, or who will participate in my book launch.