Writing Mistakes: Jumping the Gun – Andy Peloquin

Andy Peloquin

I am an artist – words are my palette

Writing Mistakes: Jumping the Gun

I’m getting dangerously close to completing the manuscript of The Last Bucelarii (Book 1): Blade of the Destroyer. It’s in the hands of the editor at the moment, meaning I have just a week or so until I begin work on the final draft. From there, it’s on to formatting and getting it ready for the final step: publishing.

I will ship the manuscript out to a few dozen publishers on the off chance that someone is willing to take a risk on a newbie writer, but I’m also going to prepare for a self-published launch just in case. I’ve been reaching out to friends and compatriots for help, and I’m very excited about the results I’ve gotten! If all goes well, it will be a wonderful, widespread launch come (SPOILER DATE NOT INCLUDED).

Yet someone told me this about my efforts to set up the launch:

“That’s all bullshit, release the book now if it’s ready… send it to all your Friends and fans and ask for reviews.”

This week’s writing mistake isn’t me talking about mistakes, it’s about me asking questions to help avoid a mistake on my part. So here’s the question:

When should I publish, and when should I launch the book?

I’m thinking of publishing the book online a month or two before the actual launch date, that way I can start getting reviews on Amazon, Goodreads, etc. That way, when the launch date actually arrives, there will be enough reviews that people who see it will be enticed to buy.

But is that the right way to go? Should I publish on the same date as the launch? Should I publish earlier and start driving more traffic to the book before the launch date?

Any of you fellow writers out there, PLEASE comment–either here or on Facebook–and give me your advice. How did you do it with your books? What worked best? What would you recommend?

I don’t want to jump the gun on the publishing, but I want to make sure that this one hits big in the only way I know how.

My thanks!


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  1. Dear Andy,

    I just went through the same questions with “Out of Mischief.” I put the book up on Kindle in July, looking for reviews (Didn’t get many – a different problem to ask about). Then I set my launch date Nov 28, and geared all my publicity towards that day. Completely artificial, because the book had already been available for months.
    The only problem this might have caused for me is that some free publicity blogs and sites are looking for “new releases,” and I don’t know how they define “release date.” Since quite a few of the places I submitted didn’t answer or publish my promo, I have no idea.
    However, Amazon has something called a “Pre-Release” or something like that, which sounds useful, but I’m having trouble getting info on it.

    Best of luck with this. Let me know if you find an answer 🙂


    • I’m trying this book from a different angle. I have the manuscript all but ready (few last minute edits/formatting), and then it will sit on my computer for about two months as I garner reviews, set up blog tours, and all the rest. By the time I actually upload it to Amazon, I will have a long list of people ready to drop reviews on it. The book launch will be two weeks later, and hopefully that will be HUGE for the book. If it’s as good as I hope/think it is, it could actually get some good traction on Amazon. The blog tour will continue for up to a month after.
      That’s how I’m going it with this one, and we’ll see if it works.

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